The influence of instagram influencers’ activity on green consumption behavior
Nowadays, environmental problems are rising due to the individuals’ consumption behaviour, which necessitates serious attention. Consumers gradually become aware of the effect of their consumption behaviour on the environment and make a difference. Social media, particularly Instagram, play a major...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Macrothink Institute
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/96634/1/HaliyanaKhalid2021_TheInfluenceofInstagramInfluencersActivity.pdf |