Consumer behaviour through neuromarketing approach
The advance of neuroscience allowed neuromarketing to use neuroimaging tools, whether for marketing purposes or to study people's daily behaviour. As the main contribution, this review shows how to effectively employ neuroscience tools to understand an individual’s decision-making processes eff...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society Of Business And Management
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/96838/1/RohaizatBaharun2021_ConsumerBehaviourThroughNeuromarketingApproach.pdf |