Big data analytics and innovation performance with the transformational role of management accountant

The purpose of this paper is to contribute to the literature on the impact of Big Data Analytics Capabilities (BDAC) on the Organizational Innovation Performance (OIP) with the transformational role of Management Accountant. By carrying out a literature review, this paper provides information for re...

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Bibliographic Details
Main Authors: Munir, Sabra, Abdul Rasid, Siti Zaleha, Aamir, Muhammad, Jamil, Farrukh, Ahmed, Ishfaq
Format: Article
Language:English
Published: HRMARS 2021
Subjects:
Online Access:http://eprints.utm.my/96844/1/SabraMunir2021_BigDataAnalyticsandInnovationPerformance.pdf