The impact of market knowledge acquisition on product innovation performance in small and medium scale enterprises
This paper aimed to determine the relative impact of market knowledge acquisition (knowledge gained from customers, and competitors') acts on product innovation performance in smaller firms. Based on data collected through a convenience sampling technique, survey questions of 462 SME operators,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
HRMARS
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/96872/1/NorzaidahwatiZaidin2021_TheImpactofMarketKnowledgeAcquisition.pdf |