Developing a framework to identify new market ventures, generate and select new product ideas
This paper aims to develop a framework to identify new market ventures, generate and select new product ideas. The framework is designed to address the gap between the execution of growth strategy and new product development stages, which raised two critical questions: which new market to venture in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/96887/1/MaizaitulaidawatiMdHusin2021_DevelopingAFrameworktoIdentifyNewMarketVentures.pdf |