Developing a framework to identify new market ventures, generate and select new product ideas
This paper aims to develop a framework to identify new market ventures, generate and select new product ideas. The framework is designed to address the gap between the execution of growth strategy and new product development stages, which raised two critical questions: which new market to venture in...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2021
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/96887/1/MaizaitulaidawatiMdHusin2021_DevelopingAFrameworktoIdentifyNewMarketVentures.pdf |
| _version_ | 1796866312932163584 |
|---|---|
| author | Budiyanto, Budiyanto Md. Husin, Maizaitulaidawati Mohd. Zamil, Nor Aiza |
| author_facet | Budiyanto, Budiyanto Md. Husin, Maizaitulaidawati Mohd. Zamil, Nor Aiza |
| author_sort | Budiyanto, Budiyanto |
| collection | ePrints |
| description | This paper aims to develop a framework to identify new market ventures, generate and select new product ideas. The framework is designed to address the gap between the execution of growth strategy and new product development stages, which raised two critical questions: which new market to venture into and what new product to develop. Relevant literatures and frameworks were examined and assessed. The framework was developed and consisted of five main stages. This paper highlights how firms and organizations can apply this framework successfully as an instrument to help organizations discover the right new markets to venture into, create new product ideas and select the best ideas for new products. The contribution of this paper lies in the development of both S-G-E-T-D framework, which offers a guide for organizations, to understand the right process in offering their new products . The framework will be helpful for the organizations to move forward. |
| first_indexed | 2024-03-05T21:10:16Z |
| format | Article |
| id | utm.eprints-96887 |
| institution | Universiti Teknologi Malaysia - ePrints |
| language | English |
| last_indexed | 2024-03-05T21:10:16Z |
| publishDate | 2021 |
| publisher | Human Resource Management Academic Research Society |
| record_format | dspace |
| spelling | utm.eprints-968872022-08-28T03:37:49Z http://eprints.utm.my/96887/ Developing a framework to identify new market ventures, generate and select new product ideas Budiyanto, Budiyanto Md. Husin, Maizaitulaidawati Mohd. Zamil, Nor Aiza HD28 Management. Industrial Management This paper aims to develop a framework to identify new market ventures, generate and select new product ideas. The framework is designed to address the gap between the execution of growth strategy and new product development stages, which raised two critical questions: which new market to venture into and what new product to develop. Relevant literatures and frameworks were examined and assessed. The framework was developed and consisted of five main stages. This paper highlights how firms and organizations can apply this framework successfully as an instrument to help organizations discover the right new markets to venture into, create new product ideas and select the best ideas for new products. The contribution of this paper lies in the development of both S-G-E-T-D framework, which offers a guide for organizations, to understand the right process in offering their new products . The framework will be helpful for the organizations to move forward. Human Resource Management Academic Research Society 2021 Article PeerReviewed application/pdf en http://eprints.utm.my/96887/1/MaizaitulaidawatiMdHusin2021_DevelopingAFrameworktoIdentifyNewMarketVentures.pdf Budiyanto, Budiyanto and Md. Husin, Maizaitulaidawati and Mohd. Zamil, Nor Aiza (2021) Developing a framework to identify new market ventures, generate and select new product ideas. International Journal of Academic Research in Business and Social Sciences, 11 (8). pp. 1377-1391. ISSN 2222-6990 http://dx.doi.org/10.6007/IJARBSS/v11-i8/10617 DOI : 10.6007/IJARBSS/v11-i8/10617 |
| spellingShingle | HD28 Management. Industrial Management Budiyanto, Budiyanto Md. Husin, Maizaitulaidawati Mohd. Zamil, Nor Aiza Developing a framework to identify new market ventures, generate and select new product ideas |
| title | Developing a framework to identify new market ventures, generate and select new product ideas |
| title_full | Developing a framework to identify new market ventures, generate and select new product ideas |
| title_fullStr | Developing a framework to identify new market ventures, generate and select new product ideas |
| title_full_unstemmed | Developing a framework to identify new market ventures, generate and select new product ideas |
| title_short | Developing a framework to identify new market ventures, generate and select new product ideas |
| title_sort | developing a framework to identify new market ventures generate and select new product ideas |
| topic | HD28 Management. Industrial Management |
| url | http://eprints.utm.my/96887/1/MaizaitulaidawatiMdHusin2021_DevelopingAFrameworktoIdentifyNewMarketVentures.pdf |
| work_keys_str_mv | AT budiyantobudiyanto developingaframeworktoidentifynewmarketventuresgenerateandselectnewproductideas AT mdhusinmaizaitulaidawati developingaframeworktoidentifynewmarketventuresgenerateandselectnewproductideas AT mohdzamilnoraiza developingaframeworktoidentifynewmarketventuresgenerateandselectnewproductideas |