What keep you loyal to your telecommunication services provider?
Fierce rivalry among the major players in the Malaysian telecommunications industry was evident despite tremendous growth in recent years. This competitive environment was driven by fluctuating consumer brand loyalty which has become a major concern. Hence, this study examined the factors that influ...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2021
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/97529/1/ShatheesBaskaran2021_WhatKeepYouLoyaltoYourTelecommunication.pdf |