The comparison of intention to purchase safer car between Indonesia and Thailand: an application of theory of planned behaviour
Road accident injuries are expected to become the fifth leading cause of death by 2030. With the worrying road accident rate in Indonesia and Thailand, this paper presents the comparison of the intention to purchase a safer car between consumers in Indonesia and Thailand using Theory of Planned Beha...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Akademia Baru Publishing (M) Sdn Bhd
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/97537/1/WiraJazair2021_TheComparisonofIntentiontoPurchaseSafer.pdf |