The influence of Electronic Word of Mouth in social media on consumers’ purchasing intentions in Jordan

The emergence of Social Media has provided an electronic word of mouth (eWOM) with a new perspective by allowing users to share their opinions and experiences about products or services with familiar people who they know already such as acquaintances and friends. This new way of eWOM is likely to ha...

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Bibliographic Details
Main Authors: Yaseen, Sharf, Mat Jusoh, Normal
Format: Article
Language:English
Published: Elementary Education Online 2021
Subjects:
Online Access:http://eprints.utm.my/97568/1/NormalMatJusoh2021_TheInfluenceofElectronicWordofMouth.pdf