Customer satisfaction on public bus network system on Malacca, Malaysia
Customer satisfaction is one of the main considerations when operating a successful city bus service. An increased number of private vehicles in the city causes traffic congestion resulted from low level of usage for public transportation. Unattractive public bus system might be the reason why the u...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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IJSEAS
2021
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| Online Access: | http://eprints.utm.my/97572/1/ZuhraJunaida2021_CustomerSatisfactiononPublicBusNetwork.pdf |
| _version_ | 1796866449799643136 |
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| author | Mohd. Zahri, Faza Nadhirah Mohamad Husny Hamid, Zuhra Junaida |
| author_facet | Mohd. Zahri, Faza Nadhirah Mohamad Husny Hamid, Zuhra Junaida |
| author_sort | Mohd. Zahri, Faza Nadhirah |
| collection | ePrints |
| description | Customer satisfaction is one of the main considerations when operating a successful city bus service. An increased number of private vehicles in the city causes traffic congestion resulted from low level of usage for public transportation. Unattractive public bus system might be the reason why the usage of public bus in Malacca is subdued. Four bus 4 routes in case study area with a total of 143 respondent participated in the survey. The results indicate that the performance of the bus network on those selected routes mostly at moderate level of service where frequency and timetable are the most significant factors that affect the passenger’s satisfaction level. Findings of this study can help the bus operator and the state authority to retain the current ridership and the same time to attract new passengers to utilize the public bus service in Malacca. |
| first_indexed | 2024-03-05T21:12:19Z |
| format | Article |
| id | utm.eprints-97572 |
| institution | Universiti Teknologi Malaysia - ePrints |
| language | English |
| last_indexed | 2024-03-05T21:12:19Z |
| publishDate | 2021 |
| publisher | IJSEAS |
| record_format | dspace |
| spelling | utm.eprints-975722022-10-18T02:32:05Z http://eprints.utm.my/97572/ Customer satisfaction on public bus network system on Malacca, Malaysia Mohd. Zahri, Faza Nadhirah Mohamad Husny Hamid, Zuhra Junaida HE Transportation and Communications TH434-437 Quantity surveying Customer satisfaction is one of the main considerations when operating a successful city bus service. An increased number of private vehicles in the city causes traffic congestion resulted from low level of usage for public transportation. Unattractive public bus system might be the reason why the usage of public bus in Malacca is subdued. Four bus 4 routes in case study area with a total of 143 respondent participated in the survey. The results indicate that the performance of the bus network on those selected routes mostly at moderate level of service where frequency and timetable are the most significant factors that affect the passenger’s satisfaction level. Findings of this study can help the bus operator and the state authority to retain the current ridership and the same time to attract new passengers to utilize the public bus service in Malacca. IJSEAS 2021-09 Article PeerReviewed application/pdf en http://eprints.utm.my/97572/1/ZuhraJunaida2021_CustomerSatisfactiononPublicBusNetwork.pdf Mohd. Zahri, Faza Nadhirah and Mohamad Husny Hamid, Zuhra Junaida (2021) Customer satisfaction on public bus network system on Malacca, Malaysia. International Journal of Scientific Engineering and Applied Science (IJSEAS), 7 (9). pp. 27-34. ISSN 2395-3470 https://ijseas.com/volume7/v7i9/IJSEAS202109103.pdf NA |
| spellingShingle | HE Transportation and Communications TH434-437 Quantity surveying Mohd. Zahri, Faza Nadhirah Mohamad Husny Hamid, Zuhra Junaida Customer satisfaction on public bus network system on Malacca, Malaysia |
| title | Customer satisfaction on public bus network system on Malacca, Malaysia |
| title_full | Customer satisfaction on public bus network system on Malacca, Malaysia |
| title_fullStr | Customer satisfaction on public bus network system on Malacca, Malaysia |
| title_full_unstemmed | Customer satisfaction on public bus network system on Malacca, Malaysia |
| title_short | Customer satisfaction on public bus network system on Malacca, Malaysia |
| title_sort | customer satisfaction on public bus network system on malacca malaysia |
| topic | HE Transportation and Communications TH434-437 Quantity surveying |
| url | http://eprints.utm.my/97572/1/ZuhraJunaida2021_CustomerSatisfactiononPublicBusNetwork.pdf |
| work_keys_str_mv | AT mohdzahrifazanadhirah customersatisfactiononpublicbusnetworksystemonmalaccamalaysia AT mohamadhusnyhamidzuhrajunaida customersatisfactiononpublicbusnetworksystemonmalaccamalaysia |