Nation branding: resources, management, and performance
Nation Branding is imperative as nations compete in inviting inward investment, strengthening images, attracting talents, winning export markets, and garnering the trust of the population towards the ruling government. This study integrates the Resource-Based View (RBV) theory and Anholt’s hexagon m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
HATASO - S2Synergy Global
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/97574/1/FauziahShAhmad2021_NationBrandingResourcesManagement.pdf |