Design strategic imperatives for transformation in the conventional market business in Indonesia
The impact of the Covid-19 pandemic has a negative influence on conventional market businesses in many developing countries in the world. Several companies that conduct conventional marketing activities have difficulty reaching their consumers. This paper designs a transformation strategy from conve...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Akademia Baru Publishing (M) Sdn Bhd
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/97617/1/Mairizal2021_DesignStrategicImperativesforTransformationintheConventional.pdf |