Measuring online ads avoidance in the context of social media a conceptual study in Pakistan
Users of social media avoid visiting the sites related to social networking to behold ads. They probably go for browsing a site or searching a certain item of information. As a result, the content of advertisement is likely to be avoided. In this article, the impact of controversial perception of so...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Allied Business Academies
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/97662/1/RohaizatBaharun2021_MeasuringOnlineAdsAvoidanceintheContext.pdf |