Product brand prediction in retail industry

Nowadays, there are some challenges regarding to sales and retailing issues. There are some factors that impact to the retailer influences to their customer. It is including the competition from online businesses. Sometimes it is hard to achieve the consumer demands expectation. At the same time, th...

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Bibliographic Details
Main Authors: Ismail, Nor Afifa, Mohd. Yunos, Zurahati
Format: Thesis
Language:English
Published: 2018
Subjects:
Online Access:http://eprints.utm.my/98326/1/NorAfifaBintiIsmailMSC2018.pdf.pdf