Consequences of user experience in a gamified e-commerce platform
User experience is essential to any gamified domain, which indicates how a person feels when interacting with the system and it produces some definite consequences. In e-commerce, gamification is increasingly applied as a design strategy while improving various behavioral outcomes. This study explor...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Taiwan Information Systems Research
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/98715/1/MohdZaidiAbdRozan2022_ConsequencesofUserExperience.pdf |