The stimulus factors influencing intention to participate in shopping during the distribution of the 12.12 online shopping festivals in Malaysia
Purpose: Online shopping festivals have quickly become the newest trend in online shopping worldwide due to the COVID-19 pandemic. This has led to marketing distribution channels that traditionally emphasized traditional techniques having turned to electronic commerce platforms. Although the pandemi...
| Main Authors: | , , , , , , , |
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| Format: | Article |
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Korea Distribution Science Association (KODISA)
2022
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| Subjects: |