A model of trusted factors of video Word of Mouth (vWOM) in social commerce
A model of trusted factors of video Word of Mouth (vWOM) in social commerce HumairaHairudin & HalinaMohamed Dahlan In this digital era, many people often searching information before make purchase decision. The vWOM might be considered as resources for customer to searching beneficial informat...
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| Format: | Conference or Workshop Item |
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2022
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