A model of trusted factors of video Word of Mouth (vWOM) in social commerce
A model of trusted factors of video Word of Mouth (vWOM) in social commerce HumairaHairudin & HalinaMohamed Dahlan In this digital era, many people often searching information before make purchase decision. The vWOM might be considered as resources for customer to searching beneficial informat...
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| Format: | Conference or Workshop Item |
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2022
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| _version_ | 1796866846795759616 |
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| author | Hairudin, Humaira Mohamed Dahlan, Halina |
| author_facet | Hairudin, Humaira Mohamed Dahlan, Halina |
| author_sort | Hairudin, Humaira |
| collection | ePrints |
| description | A model of trusted factors of video Word of Mouth (vWOM) in social commerce
HumairaHairudin & HalinaMohamed Dahlan
In this digital era, many people often searching information before make purchase decision. The vWOM might be considered as resources for customer to searching beneficial information that can increase customer trust to purchase online. However, there is still less study conducted about what is significant attributes of vWOM that make them effective in influence purchase intention. This study identified trusted factors of vWOM that can influence purchase intention and also identified a suitable theory for develop a model of trusted factors of vWOM. Therefore, this study identify Rhetoric theory is suitable theory and developed a conceptual model of trusted factors of vWOM in social commerce which consists of seven factors which is informative, credible, perceived transparency, perceived benefit, perceived emotion, expertise and attractiveness. All the factors identified are categorized under definition of each Rhetoric theory’s elements. |
| first_indexed | 2024-03-05T21:18:19Z |
| format | Conference or Workshop Item |
| id | utm.eprints-99985 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T21:18:19Z |
| publishDate | 2022 |
| record_format | dspace |
| spelling | utm.eprints-999852023-03-29T06:11:55Z http://eprints.utm.my/99985/ A model of trusted factors of video Word of Mouth (vWOM) in social commerce Hairudin, Humaira Mohamed Dahlan, Halina HF Commerce A model of trusted factors of video Word of Mouth (vWOM) in social commerce HumairaHairudin & HalinaMohamed Dahlan In this digital era, many people often searching information before make purchase decision. The vWOM might be considered as resources for customer to searching beneficial information that can increase customer trust to purchase online. However, there is still less study conducted about what is significant attributes of vWOM that make them effective in influence purchase intention. This study identified trusted factors of vWOM that can influence purchase intention and also identified a suitable theory for develop a model of trusted factors of vWOM. Therefore, this study identify Rhetoric theory is suitable theory and developed a conceptual model of trusted factors of vWOM in social commerce which consists of seven factors which is informative, credible, perceived transparency, perceived benefit, perceived emotion, expertise and attractiveness. All the factors identified are categorized under definition of each Rhetoric theory’s elements. 2022 Conference or Workshop Item PeerReviewed Hairudin, Humaira and Mohamed Dahlan, Halina (2022) A model of trusted factors of video Word of Mouth (vWOM) in social commerce. In: 6th International Conference of Reliable Information and Communication Technology (IRICT 2021), 22 - 23 December 2021, Virtual, Online28. http://dx.doi.org/10.1007/978-3-030-98741-1_44 |
| spellingShingle | HF Commerce Hairudin, Humaira Mohamed Dahlan, Halina A model of trusted factors of video Word of Mouth (vWOM) in social commerce |
| title | A model of trusted factors of video Word of Mouth (vWOM) in social commerce |
| title_full | A model of trusted factors of video Word of Mouth (vWOM) in social commerce |
| title_fullStr | A model of trusted factors of video Word of Mouth (vWOM) in social commerce |
| title_full_unstemmed | A model of trusted factors of video Word of Mouth (vWOM) in social commerce |
| title_short | A model of trusted factors of video Word of Mouth (vWOM) in social commerce |
| title_sort | model of trusted factors of video word of mouth vwom in social commerce |
| topic | HF Commerce |
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