Strategic planning model for a medium-sized business
This paper proposes to establish a strategic planning model through a seven steps process designed to facilitate the formation, implementation and evaluation of strategies necessary for survival. It is not an attempt to discuss exhaustively each step in the process but to establish a planning framew...
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia
1986
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| Online Access: | https://repo.uum.edu.my/id/eprint/100/1/Haji_Ibrahim_Haji_Abdul_Hamid.pdf |