Does green marketing works with consumers?
Green and going green is a confused concept in the business sector since, many are going by alternative names such as sustainable marketing, environmental marketing, Eco marketing, organic marketing, etc. Green marketing, also otherwise identified as environmental marketing and sustainable marketing...
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| Format: | Article |
| Language: | English |
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Wulfenia Journal
2013
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| Online Access: | https://repo.uum.edu.my/id/eprint/10093/1/Di.pdf |