A comparative study on international marketing mix in China and India: The case of McDonald’s

A comparative study on international marketing mix in China and India: The case of McDonald’s

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This study examines the international marketing mix done by the McDonald’s in two different important markets.The objective is to analyze and understand the similarities and differences of the international marketing mix strategy implementation by the company.Using comparative analysis, this study f...

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Bibliographic Details
Main Authors: Chan, S. Yeo, Kong, C. Leong, Lee, C. Tong, Su, Hang, Tang, Y, Abdul Ghani, Ahmad Bashawir, Subhan, Muhammad
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
HF Commerce
Online Access:https://repo.uum.edu.my/id/eprint/10293/1/1.pdf

Internet

https://repo.uum.edu.my/id/eprint/10293/1/1.pdf

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