Exploring usefulness of CRM and IT in Malaysian hotel industry: A qualitative approach
Today, the hotel industry is deviating from their traditional way of doing business and is now becoming more customers focused aimed at developing a positive and satisfying relationship with their customers.Information technology (IT) is the most significant factor that is helping the management of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/10388/1/MG1.pdf |