The influence of fairness on channel member relationship satisfaction: A case of Malaysian car dealers
Undeniably, buyer-supplier relationship has become an important issue in today’s business -to-business environment.In business-to-business, dealers or marketing channels are increasingly emphasising relationships they have with their suppliers.Consistent with the increasing interest in buyer-suppl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Alliance, Fidelity & Advancement
2011
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/10499/1/N1.pdf |