The willingness to boycott among Malaysian Muslims
The phenomenon of consumer boycotts has been in existence in the marketplace menacing businesses and organizations since more than a century ago (Smith & Li, 2010).Yet, the rightful and deserved attention in understanding consumer boycotts were acknowledged by academicians and researchers only w...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/10686/1/As.pdf |