Television viewing and consumer behaviour
Looks at the influence of television on children’s development as consumers,beginning with a literature review of consumer socialisation which establishes the importance of television as an influential model for children’s expressions of nonverbal behaviour and emotion.Explains the results of a surv...
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| Format: | Article |
| Language: | English |
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Emerald Group Publishing Limited
2004
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| Online Access: | https://repo.uum.edu.my/id/eprint/10688/1/15.pdf |