Malaysian children’s attitudes towards television advertising
Explores the attitudes of children in Malaysia’s competitive children’s market towards TV advertising, and how this affects their spending; children influence the market as immediate consumers, as influencers of their parents and other people, and as future adult consumers.Outlines the objectives an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2004
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/10689/1/157.pdf |