Conceptualising service quality and technology factor as drivers for continuous usage of broadband among rural dwellers in Malaysia

Information and communication technology(ICT) have found to be a key player in making IT and IT-enabled services of some countries a tradable and leading to the fastest average annual growth in their economy.Broadband which is the arm of ICT is believed to be a vital links of enhancing competitivene...

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Bibliographic Details
Main Authors: Muraina, Ishola Dada, Sheik Osman, Wan Rozaini, Ahmad, Azizah
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/10759/1/Is.pdf