The understanding of social networking site adoption as s-commerce platform
The popularity of social networking sites’ (SNSs) services is changing the landscape of e-commerce.SNSs are providing consumers and businesses the platform to engage in social commerce (s-commerce).The use of SNSs to conduct s-commerce activities is utilising the advantages of the synergetic expe...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/10887/1/CR241.pdf |