Incorporating innovations in online product descriptions to reduce product uncertainty in agribazaar portal
Previous researches indicate that online product description and other product information signals can mitigate product uncertainty and therefore build trust for buyer to buy product online.This paper discusses factors that contribute to mitigation of product uncertainty, specifically for agricultur...
| Main Authors: | , , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/10927/1/CR210.pdf |