Incorporating innovations in online product descriptions to reduce product uncertainty in agribazaar portal
Previous researches indicate that online product description and other product information signals can mitigate product uncertainty and therefore build trust for buyer to buy product online.This paper discusses factors that contribute to mitigation of product uncertainty, specifically for agricultur...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/10927/1/CR210.pdf |
| _version_ | 1803626135750180864 |
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| author | Abd Ghani, Nor Farzana Mohd Noor, Noor Azila Yusop, Nor Iadah Ibrahim, Huda Kasiran, Mohd Khairudin |
| author_facet | Abd Ghani, Nor Farzana Mohd Noor, Noor Azila Yusop, Nor Iadah Ibrahim, Huda Kasiran, Mohd Khairudin |
| author_sort | Abd Ghani, Nor Farzana |
| collection | UUM |
| description | Previous researches indicate that online product description and other product information signals can mitigate product uncertainty and therefore build trust for buyer to buy product online.This paper discusses factors that contribute to mitigation of product uncertainty, specifically for agriculture product.An agribusiness portal in Malaysia is chosen for this study, in which a variety of agro based products are marketed.The relationships between product uncertainty on buying and selling activity, and also the role of product information signals on product
uncertainty have been explored.Constructs were
employed from literature review and existing
research models.It has been discovered that
product description together with value,
facilitation of buying process, communication,
third party product certification and seller
description have different influencing power to reduce product uncertainty in agriculture product.By incorporating innovation in online product description, sellers’ integrity will be raised, thus increasing online trust for purchasing agricultural products. |
| first_indexed | 2024-07-04T05:45:22Z |
| format | Conference or Workshop Item |
| id | uum-10927 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:45:22Z |
| publishDate | 2012 |
| record_format | dspace |
| spelling | uum-109272020-11-04T02:23:45Z https://repo.uum.edu.my/id/eprint/10927/ Incorporating innovations in online product descriptions to reduce product uncertainty in agribazaar portal Abd Ghani, Nor Farzana Mohd Noor, Noor Azila Yusop, Nor Iadah Ibrahim, Huda Kasiran, Mohd Khairudin HD28 Management. Industrial Management Previous researches indicate that online product description and other product information signals can mitigate product uncertainty and therefore build trust for buyer to buy product online.This paper discusses factors that contribute to mitigation of product uncertainty, specifically for agriculture product.An agribusiness portal in Malaysia is chosen for this study, in which a variety of agro based products are marketed.The relationships between product uncertainty on buying and selling activity, and also the role of product information signals on product uncertainty have been explored.Constructs were employed from literature review and existing research models.It has been discovered that product description together with value, facilitation of buying process, communication, third party product certification and seller description have different influencing power to reduce product uncertainty in agriculture product.By incorporating innovation in online product description, sellers’ integrity will be raised, thus increasing online trust for purchasing agricultural products. 2012-07-04 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/10927/1/CR210.pdf Abd Ghani, Nor Farzana and Mohd Noor, Noor Azila and Yusop, Nor Iadah and Ibrahim, Huda and Kasiran, Mohd Khairudin (2012) Incorporating innovations in online product descriptions to reduce product uncertainty in agribazaar portal. In: Knowledge Management International Conference (KMICe) 2012, 4 – 6 July 2012, Johor Bahru, Malaysia. http://www.kmice.uum.edu.my |
| spellingShingle | HD28 Management. Industrial Management Abd Ghani, Nor Farzana Mohd Noor, Noor Azila Yusop, Nor Iadah Ibrahim, Huda Kasiran, Mohd Khairudin Incorporating innovations in online product descriptions to reduce product uncertainty in agribazaar portal |
| title | Incorporating innovations in online product descriptions to reduce product uncertainty
in agribazaar portal |
| title_full | Incorporating innovations in online product descriptions to reduce product uncertainty
in agribazaar portal |
| title_fullStr | Incorporating innovations in online product descriptions to reduce product uncertainty
in agribazaar portal |
| title_full_unstemmed | Incorporating innovations in online product descriptions to reduce product uncertainty
in agribazaar portal |
| title_short | Incorporating innovations in online product descriptions to reduce product uncertainty
in agribazaar portal |
| title_sort | incorporating innovations in online product descriptions to reduce product uncertainty in agribazaar portal |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/10927/1/CR210.pdf |
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