A study on the difference between radical innovation and incremental improvement in pre-development practices of NPD projects
This paper presents an exploratory study of pre-development practices in Malaysian food and beverage manufacturing SMEs.A questionnaire survey is used to explore the difference in pre-development implementation practices between radical and incremental new product development (NPD) projects. The sur...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTM Press
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/11639/1/N7.pdf |