A study on the difference between radical innovation and incremental improvement in pre-development practices of NPD projects

A study on the difference between radical innovation and incremental improvement in pre-development practices of NPD projects

This paper presents an exploratory study of pre-development practices in Malaysian food and beverage manufacturing SMEs.A questionnaire survey is used to explore the difference in pre-development implementation practices between radical and incremental new product development (NPD) projects. The sur...

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Bibliographic Details
Main Authors: Abu, Noor Hidayah, Md Deros, Baba, Abd Wahab, Dzuraidah, Ab. Rahman, Mohd Nizam, Nordin, Norani
Format: Article
Language:English
Published: Penerbit UTM Press 2012
Subjects:
TS Manufactures
Online Access:https://repo.uum.edu.my/id/eprint/11639/1/N7.pdf

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