Ontology-based generic template for retail analytics

The retail industry in Malaysia and in the world at large is growing at a fast pace.The ability to make informed decision is the key for retailers‘ survival.The wealth of customer data available for retailers is a key asset, which should provide retailers with information that guides their decision...

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Bibliographic Details
Main Authors: Davou, Kenneth I., Idrus, Rosnah
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/11999/1/PID41.pdf