Post election behavior? Is it possible? A framework based on Hirschman (1970) model
Post-Election Behavior is a new definition to be introduced in this study which has not been widely used before.There is debate among scholars who do not agree whether voters respond to the events of the past more than the future, or vice versa.In the marketing field, it has been proven and widel...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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INSInet Publications
2014
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| Online Access: | https://repo.uum.edu.my/id/eprint/12136/1/67-75.pdf |
| _version_ | 1825802955404607488 |
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| author | Halim, Fairol Ishak, Mohamed Mustafa |
| author_facet | Halim, Fairol Ishak, Mohamed Mustafa |
| author_sort | Halim, Fairol |
| collection | UUM |
| description | Post-Election Behavior is a new definition to be introduced in this study which has not
been widely used before.There is debate among scholars who do not agree whether
voters respond to the events of the past more than the future, or vice versa.In the
marketing field, it has been proven and widely accepted that after the purchase decision had been made, it does not end there, it will continue to affect consumer behavior.Even from a theoretical perspective, the study of post purchase process provides a better understanding on role of past experience (satisfaction or dissatisfaction) in determining the future purchase decisions. However, there are deficiencies in existing voting theories.This study attempts to provide a variation of what happens after an election or what is known as post -
election.This is something new which have not been studied and used before.This study applies Hirschman (1970) as the basis framework of the study.The main goal of this study is to determine the usefulness and effectiveness of the model in the context of Post-Election Behavior.Based on factor analysis performed on the items in the dependent variable of the Post Voting Behavior, findings from these tests provide three major components that are Exit,Voice and Loyalty Response.These findings are in line and support the model proposed by Hirchman(1970) where there are three major components Exit, Voice and Loyalty.This finding also supports that model Hirchman(1970) is relevant where it is widely used as the basis for most of the studies in the review of Post-Purchase Behavior and several other areas in the field of marketing. |
| first_indexed | 2024-07-04T05:49:04Z |
| format | Article |
| id | uum-12136 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:49:04Z |
| publishDate | 2014 |
| publisher | INSInet Publications |
| record_format | eprints |
| spelling | uum-121362016-04-18T00:49:24Z https://repo.uum.edu.my/id/eprint/12136/ Post election behavior? Is it possible? A framework based on Hirschman (1970) model Halim, Fairol Ishak, Mohamed Mustafa JC Political theory Post-Election Behavior is a new definition to be introduced in this study which has not been widely used before.There is debate among scholars who do not agree whether voters respond to the events of the past more than the future, or vice versa.In the marketing field, it has been proven and widely accepted that after the purchase decision had been made, it does not end there, it will continue to affect consumer behavior.Even from a theoretical perspective, the study of post purchase process provides a better understanding on role of past experience (satisfaction or dissatisfaction) in determining the future purchase decisions. However, there are deficiencies in existing voting theories.This study attempts to provide a variation of what happens after an election or what is known as post - election.This is something new which have not been studied and used before.This study applies Hirschman (1970) as the basis framework of the study.The main goal of this study is to determine the usefulness and effectiveness of the model in the context of Post-Election Behavior.Based on factor analysis performed on the items in the dependent variable of the Post Voting Behavior, findings from these tests provide three major components that are Exit,Voice and Loyalty Response.These findings are in line and support the model proposed by Hirchman(1970) where there are three major components Exit, Voice and Loyalty.This finding also supports that model Hirchman(1970) is relevant where it is widely used as the basis for most of the studies in the review of Post-Purchase Behavior and several other areas in the field of marketing. INSInet Publications 2014 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/12136/1/67-75.pdf Halim, Fairol and Ishak, Mohamed Mustafa (2014) Post election behavior? Is it possible? A framework based on Hirschman (1970) model. Australian Journal of Basic and Applied Sciences, 8 (12). pp. 67-75. ISSN 1991-8178 http://ajbasweb.com/old/index.html |
| spellingShingle | JC Political theory Halim, Fairol Ishak, Mohamed Mustafa Post election behavior? Is it possible? A framework based on Hirschman (1970) model |
| title | Post election behavior? Is it possible? A framework based on Hirschman (1970) model |
| title_full | Post election behavior? Is it possible? A framework based on Hirschman (1970) model |
| title_fullStr | Post election behavior? Is it possible? A framework based on Hirschman (1970) model |
| title_full_unstemmed | Post election behavior? Is it possible? A framework based on Hirschman (1970) model |
| title_short | Post election behavior? Is it possible? A framework based on Hirschman (1970) model |
| title_sort | post election behavior is it possible a framework based on hirschman 1970 model |
| topic | JC Political theory |
| url | https://repo.uum.edu.my/id/eprint/12136/1/67-75.pdf |
| work_keys_str_mv | AT halimfairol postelectionbehaviorisitpossibleaframeworkbasedonhirschman1970model AT ishakmohamedmustafa postelectionbehaviorisitpossibleaframeworkbasedonhirschman1970model |