Superfluous or moderation? The effect of religious value on conspicuous consumption behavior for luxury products
In this chapter, the authors focus on the aspects of religious belief that may affect consumption behavior.Previous studies have clearly stated that the study of religion's influence on consumer behavior is still under-researched (Lindridge, 2005; Mokhlis, 2009, 2010).The premise lies in the vi...
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| Format: | Book Section |
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IGI Global
2015
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