Relational antecedents an consequence of key account management performance: A review, framework and research agenda
The present paper traces the issue of key account management performance which has regarded as a pressing concern of many supplier companies’ sales efforts. Based on the social exchange theory, researcher theorized and hypothesized the conditions under which relational factors including supplier rel...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
School of Business Innovation and Technopreneurship of Universiti Malaysia Perlis (UniMAP)
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12466/1/ijbt_vol_4_feb_2014_2.pdf |