Assessing the influence of customer relationship management (CRM) dimensions on organization performance
Purpose– The purpose of this paper is to investigate the relationship between CRM dimensions (i.e. customer orientation, CRM organization, knowledge management, and technology based CRM) and various aspects of organization performance (i.e. financial, customer, internal process, and learning and gro...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12635/1/JHTT.pdf |