Preliminary insights on the effect of Islamic work ethic on relationship marketing and customer satisfaction
This conceptual paper investigates the moderating impacts of the Islamic work ethic on the relationships between relationship marketing and customer satisfaction.The concept of the Islamic work ethic has its origin in the Quran, the sayings of and practice of Prophet Muhammad, who preached that har...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12639/1/Ab.pdf |