Preliminary insights on the effect of Islamic work ethic on relationship marketing and customer satisfaction

This conceptual paper investigates the moderating impacts of the Islamic work ethic on the relationships between relationship marketing and customer satisfaction.The concept of the Islamic work ethic has its origin in the Quran, the sayings of and practice of Prophet Muhammad, who preached that har...

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Main Authors: Shamsudin, Abdul Shukor, Mohd Kassim, Abdul Wahid, Hassan, Mohamad Ghozali, Johari, Nor Azmi
Format: Article
Language:English
Published: 2010
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/12639/1/Ab.pdf
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author Shamsudin, Abdul Shukor
Mohd Kassim, Abdul Wahid
Hassan, Mohamad Ghozali
Johari, Nor Azmi
author_facet Shamsudin, Abdul Shukor
Mohd Kassim, Abdul Wahid
Hassan, Mohamad Ghozali
Johari, Nor Azmi
author_sort Shamsudin, Abdul Shukor
collection UUM
description This conceptual paper investigates the moderating impacts of the Islamic work ethic on the relationships between relationship marketing and customer satisfaction.The concept of the Islamic work ethic has its origin in the Quran, the sayings of and practice of Prophet Muhammad, who preached that hard work caused sins to be absolved and that "no one eats better than that which he eats out of his work". The Quran often articulate about good customer relationship and in trade, and it calls for responsible and fair distribution of prosperity in the community.The Quran an insist humans to gain skills and technology, and praises highly those who struggle in order to live through.The Quran is against joblessness and waste of time by either remaining idle or engaging oneself in an inefficient activity.Islamic work ethic deserves a serious inquiry because it is the ideal which Muslims seek to realize. Furthermore, literatures suggest that the Islamic work ethic will increase a positive and significant relationship between relationship marketing and customer satisfaction.
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spelling uum-126392017-07-26T00:45:39Z https://repo.uum.edu.my/id/eprint/12639/ Preliminary insights on the effect of Islamic work ethic on relationship marketing and customer satisfaction Shamsudin, Abdul Shukor Mohd Kassim, Abdul Wahid Hassan, Mohamad Ghozali Johari, Nor Azmi BP Islam. Bahaism. Theosophy, etc HB Economic Theory This conceptual paper investigates the moderating impacts of the Islamic work ethic on the relationships between relationship marketing and customer satisfaction.The concept of the Islamic work ethic has its origin in the Quran, the sayings of and practice of Prophet Muhammad, who preached that hard work caused sins to be absolved and that "no one eats better than that which he eats out of his work". The Quran often articulate about good customer relationship and in trade, and it calls for responsible and fair distribution of prosperity in the community.The Quran an insist humans to gain skills and technology, and praises highly those who struggle in order to live through.The Quran is against joblessness and waste of time by either remaining idle or engaging oneself in an inefficient activity.Islamic work ethic deserves a serious inquiry because it is the ideal which Muslims seek to realize. Furthermore, literatures suggest that the Islamic work ethic will increase a positive and significant relationship between relationship marketing and customer satisfaction. 2010-06 Article NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/12639/1/Ab.pdf Shamsudin, Abdul Shukor and Mohd Kassim, Abdul Wahid and Hassan, Mohamad Ghozali and Johari, Nor Azmi (2010) Preliminary insights on the effect of Islamic work ethic on relationship marketing and customer satisfaction. The Journal of Human Resource and Adult Learning, 6 (1). pp. 106-114. ISSN 1817-2105 http://www.hraljournal.com/
spellingShingle BP Islam. Bahaism. Theosophy, etc
HB Economic Theory
Shamsudin, Abdul Shukor
Mohd Kassim, Abdul Wahid
Hassan, Mohamad Ghozali
Johari, Nor Azmi
Preliminary insights on the effect of Islamic work ethic on relationship marketing and customer satisfaction
title Preliminary insights on the effect of Islamic work ethic on relationship marketing and customer satisfaction
title_full Preliminary insights on the effect of Islamic work ethic on relationship marketing and customer satisfaction
title_fullStr Preliminary insights on the effect of Islamic work ethic on relationship marketing and customer satisfaction
title_full_unstemmed Preliminary insights on the effect of Islamic work ethic on relationship marketing and customer satisfaction
title_short Preliminary insights on the effect of Islamic work ethic on relationship marketing and customer satisfaction
title_sort preliminary insights on the effect of islamic work ethic on relationship marketing and customer satisfaction
topic BP Islam. Bahaism. Theosophy, etc
HB Economic Theory
url https://repo.uum.edu.my/id/eprint/12639/1/Ab.pdf
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