The importance of customer service and quality management in determining a firm's success
Today's organizations must be able to adapt and keep abreast with the development and seize the opportunity and benefits to grow and succeed. The management must be sensitive and opened to changes to avoid uncertainties and confitsions about their roles and their customers needs and demands. F...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
Institut Kajian Pengguna, Universiti Utara Malaysia
2001
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| Online Access: | https://repo.uum.edu.my/id/eprint/1265/1/Norizan_Hj_Azizan_%26_Ab._Aziz_Yusof%5B1%5D.pdf |