Predicting hotelier's intention in practicing event greening: An examination of personal belief, subjective norms, and perceived behavioral control from managerial perspectives
Green practices have become a major distress for local event organizers as it is world widely practiced.Hence, statistics also shown that the number of event organizer that practiced green were increased globally and locally.However, the lack of previous studies regarding this issue has led to inco...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12924/1/2.pdf |