The relationship between TQM, EO and business performance of SMES: Mediating role of market orientation
Unprecedented challenges have become more intense in today’s globalized economy.The firms, that provide quality and innovative products, focus on cost reduction, emphasize on increased customer satisfaction, can survive and prosper well, and can exceed the other firms.Small and medium enterprises (S...
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| Format: | Article |
| Language: | English |
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Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia
2014
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| Online Access: | https://repo.uum.edu.my/id/eprint/12964/1/6_IPBJ.pdf |