Impact of market segmentation practices on the profitability of small and medium scale enterprises: Case research
This study is designed to assess the impact of market segmentation practices on the profitability of small and medium scale furniture manufacturing enterprises in Hawassa city.Market segmentation has been defined as dividing a market into smaller groups of buyers with distinct need, characteristics...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia
2014
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12967/1/1_IPBJ.pdf |