Understanding media exposure among the ethnic Malay in Malaysia for the purpose of communicating road safety messages
In the last ten years about 7,000 people, mostly from the ethnic Malay, are killed on Malaysian roads annually.The road safety campaigns are carried out to create awareness among Malaysians, but communicating to the multi-lingual society is no mean feat.This study attempts to determine the media exp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12994/1/1-s2.0-S187704281.pdf |