Hubungan kurvilinear rujukan mulut dan persepsi kepuasan: kajian ke atas institusi bank di Malaysia
This paper is a study on the banking institution in Malaysia. The study is conducted due to recent developments on the satisfaction constructs where many researchers suggested that the satisfaction construct should be in a non-linear function and in a higher order (curvilinear) form as well as conta...
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia
2003
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| Online Access: | https://repo.uum.edu.my/id/eprint/130/1/Ting_Ding_Hooi.pdf |