Hubungan kurvilinear rujukan mulut dan persepsi kepuasan: kajian ke atas institusi bank di Malaysia
This paper is a study on the banking institution in Malaysia. The study is conducted due to recent developments on the satisfaction constructs where many researchers suggested that the satisfaction construct should be in a non-linear function and in a higher order (curvilinear) form as well as conta...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2003
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/130/1/Ting_Ding_Hooi.pdf |
| _version_ | 1825739621325078528 |
|---|---|
| author | Ting, Ding Hooi |
| author_facet | Ting, Ding Hooi |
| author_sort | Ting, Ding Hooi |
| collection | UUM |
| description | This paper is a study on the banking institution in Malaysia. The study is conducted due to recent developments on the satisfaction constructs where many researchers suggested that the satisfaction construct should be in a non-linear function and in a higher order (curvilinear) form as well as containing interaction effects. This means that the study on the satisfaction construct is a non linear function where bank ownership serves as the moderating variable. On top of this, the inclusion of bank ownership as the moderator has also shown that local bank ownership as the moderator has relationship between satisfaction and word of mouth referral. The Hierarchical Regression analysis has been utilized to test the moderating effect.This study has proven the existence of higher order form and also interaction effects. |
| first_indexed | 2024-07-04T05:12:26Z |
| format | Article |
| id | uum-130 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:12:26Z |
| publishDate | 2003 |
| publisher | Universiti Utara Malaysia |
| record_format | eprints |
| spelling | uum-1302010-07-05T02:26:35Z https://repo.uum.edu.my/id/eprint/130/ Hubungan kurvilinear rujukan mulut dan persepsi kepuasan: kajian ke atas institusi bank di Malaysia Ting, Ding Hooi HG Finance This paper is a study on the banking institution in Malaysia. The study is conducted due to recent developments on the satisfaction constructs where many researchers suggested that the satisfaction construct should be in a non-linear function and in a higher order (curvilinear) form as well as containing interaction effects. This means that the study on the satisfaction construct is a non linear function where bank ownership serves as the moderating variable. On top of this, the inclusion of bank ownership as the moderator has also shown that local bank ownership as the moderator has relationship between satisfaction and word of mouth referral. The Hierarchical Regression analysis has been utilized to test the moderating effect.This study has proven the existence of higher order form and also interaction effects. Universiti Utara Malaysia 2003 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/130/1/Ting_Ding_Hooi.pdf Ting, Ding Hooi (2003) Hubungan kurvilinear rujukan mulut dan persepsi kepuasan: kajian ke atas institusi bank di Malaysia. Analisis, 10 (2). pp. 171-193. ISSN 0127-8983 http://ijms.uum.edu.my |
| spellingShingle | HG Finance Ting, Ding Hooi Hubungan kurvilinear rujukan mulut dan persepsi kepuasan: kajian ke atas institusi bank di Malaysia |
| title | Hubungan kurvilinear rujukan mulut dan persepsi kepuasan: kajian ke atas institusi bank di Malaysia |
| title_full | Hubungan kurvilinear rujukan mulut dan persepsi kepuasan: kajian ke atas institusi bank di Malaysia |
| title_fullStr | Hubungan kurvilinear rujukan mulut dan persepsi kepuasan: kajian ke atas institusi bank di Malaysia |
| title_full_unstemmed | Hubungan kurvilinear rujukan mulut dan persepsi kepuasan: kajian ke atas institusi bank di Malaysia |
| title_short | Hubungan kurvilinear rujukan mulut dan persepsi kepuasan: kajian ke atas institusi bank di Malaysia |
| title_sort | hubungan kurvilinear rujukan mulut dan persepsi kepuasan kajian ke atas institusi bank di malaysia |
| topic | HG Finance |
| url | https://repo.uum.edu.my/id/eprint/130/1/Ting_Ding_Hooi.pdf |
| work_keys_str_mv | AT tingdinghooi hubungankurvilinearrujukanmulutdanpersepsikepuasankajiankeatasinstitusibankdimalaysia |