Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions
Corporate communication received great attention from scholars and the business community more than 40 years ago due to changes in global business environments.Many scholars believe there are influences of corporate communication management (CCM) on organisational performance, yet there is a paucit...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/13005/1/pro8.pdf |