Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions
Corporate communication received great attention from scholars and the business community more than 40 years ago due to changes in global business environments.Many scholars believe there are influences of corporate communication management (CCM) on organisational performance, yet there is a paucit...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/13005/1/pro8.pdf |
| _version_ | 1803626517623734272 |
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| author | Mohamad, Bahtiar Abu Bakar, Hassan Halim, Haslina Ismail, Ahmed Rageh |
| author_facet | Mohamad, Bahtiar Abu Bakar, Hassan Halim, Haslina Ismail, Ahmed Rageh |
| author_sort | Mohamad, Bahtiar |
| collection | UUM |
| description | Corporate communication received great attention from scholars and the business community more than 40 years ago due to changes in global business environments.Many scholars believe there are influences of corporate communication management
(CCM) on organisational performance, yet there is a paucity of studies on the validation of this theoretical assumption.Therefore, the main purpose of this paper is to address the gap by providing an elevated understanding of CCM and its consequences. The managerial and policy implications provided in this study help corporate communication practitioners to identify the practical needs of their work and design an appropriate CCM programme. |
| first_indexed | 2024-07-04T05:51:26Z |
| format | Article |
| id | uum-13005 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:51:26Z |
| publishDate | 2014 |
| publisher | Elsevier Ltd. |
| record_format | dspace |
| spelling | uum-130052016-05-22T07:05:41Z https://repo.uum.edu.my/id/eprint/13005/ Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions Mohamad, Bahtiar Abu Bakar, Hassan Halim, Haslina Ismail, Ahmed Rageh HD28 Management. Industrial Management Corporate communication received great attention from scholars and the business community more than 40 years ago due to changes in global business environments.Many scholars believe there are influences of corporate communication management (CCM) on organisational performance, yet there is a paucity of studies on the validation of this theoretical assumption.Therefore, the main purpose of this paper is to address the gap by providing an elevated understanding of CCM and its consequences. The managerial and policy implications provided in this study help corporate communication practitioners to identify the practical needs of their work and design an appropriate CCM programme. Elsevier Ltd. 2014 Article PeerReviewed application/pdf en cc_by_nc_nd https://repo.uum.edu.my/id/eprint/13005/1/pro8.pdf Mohamad, Bahtiar and Abu Bakar, Hassan and Halim, Haslina and Ismail, Ahmed Rageh (2014) Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions. Procedia - Social and Behavioral Sciences, 155. pp. 115-122. ISSN 1877-0428 http://dx.doi.org/10.1016/j.sbspro.2014.10.266 doi:10.1016/j.sbspro.2014.10.266 doi:10.1016/j.sbspro.2014.10.266 |
| spellingShingle | HD28 Management. Industrial Management Mohamad, Bahtiar Abu Bakar, Hassan Halim, Haslina Ismail, Ahmed Rageh Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions |
| title | Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions |
| title_full | Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions |
| title_fullStr | Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions |
| title_full_unstemmed | Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions |
| title_short | Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions |
| title_sort | corporate communication management ccm and organisational performance a review of the current literature conceptual model and research propositions |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/13005/1/pro8.pdf |
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