Political marketing conducted by legislative candidates in Indonesia: Study of public transportation as transit media in Medan on presidential election 2014

Indonesian legislative election might be the largest election in the world.Many legislative candidate competes to win legislative positions in national or provincial and regional level.Political marketing strategies should be implemented to gain public trust and image.Many methods are used as politi...

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Bibliographic Details
Main Authors: Arofah, Kurnia, Nugrahajati, Susilastuti Dwi
Format: Article
Language:English
Published: Elsevier Ltd. 2014
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/13012/1/pro14.pdf