Exploring local tourists' food behavior and preferences

This paper is a descriptive study on local tourists‘ perceptions and preferences on Penang cuisine.The main objective of this study was to describe the preferences of local tourists on famous food of Penang.Also the study looked the contributing food factors that attract them to Penang.The primary d...

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Bibliographic Details
Main Authors: Mahdzar, Mazlina, Shaharuddin, Nor Asikin, Abdul Aziz, Yuhanis, Shuib, Ahmad
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/13296/1/14.pdf